Bo Lowery
Nov 19th, 2007
Nov 19th, 2007
EverEffect
Strategic planning is the name of the game with interactive marketing firm EverEffect. The company’s team of witty strategists point to the importance of the total online visitor experience as the way to customers’ hearts.
They make a good point! Getting visitors to your site then failing to deliver on promises, leaves an unpleasant taste. Remember that every part of the experience is important. It’s the site that lives up to expectations that keeps me returning over and over. Creating that memorable experience doesn’t just happen. It takes strategy.
This post is an entry for the $1,000 Giveaway at The Marketing Technology Blog.
