Nov 19th, 2007
Wanna Be A Pay-Per-Click Hero?
In the world of running a web site, one of the most important jobs you’ll have is getting your site listed in the search engines. After all, more people learn about a web site as a result of a search than any other method. And without traffic to your site, what’s the point?
Your site will earn a certain rank on its own merits, called “organic placement.” But what if that position isn’t as high as you’d like? Then there’s paying for placement through pay-per-click advertising (PPC).
I’ve managed a few PPC campaigns and let me tell you, it’s part art, part science and part voodoo! A great resource for learning about all things PPC is PPC Hero. The site’s stated goal is, “To educate the world on the basic techniques and finer skills of successful pay-per-click campaign management.”
In a couple of weeks, I’ll be back at the PPC campaign management game. Oh PPC Hero, save me! I’m ready to learn all you have to offer.
This post is an entry for the $1,000 Giveaway at The Marketing Technology Blog.
